An IT strategy plan is a guiding document for a company’s IT organization. It defines the overall goals, the strategies that support those goals, and the tactics that are needed to execute those strategies. Each section of the IT strategy plan focuses on one strategy and describes specific activities needed to implement that strategy. Think of it as a high-level project plan for realizing a strategy.

Technology has indeed been a boon for marketers when it comes to trying out new ideas BEFORE introducing something new to the market. What’s kind of interesting to us, though, is that so much of the discussion of using technology to improve new product success has been mostly limited to testing different configurations of new products and services. But why stop there? While finding the right new product or service is a pretty high hurdle in and of itself, there’s also the marketing plan and the often overlooked execution plan to consider. Because it’s so often done on the fly these days, we thought we’d focus on pointers for nailing execution in this post.